United Media Services was established in May 2016, it is one of the largest media entities in the entire Arab region. By owning more than 40 leading companies in various media fields such as visual, audio, print, electronic media, dramatic production, advertising, direct and indirect advertising services, it established itself as a prominent player. It also provides sports rights services and marketing. In addition, it advances meaningful media with an influential message that correspond with all societal preferences, which results to becoming the strongest integrated media system.
About UMS
More than 40 leading companies in various media fields
United Media Services
Our Mission
Our mission is to bring the rich cultural heritage of Egypt to life, through unmatched entertainment experiences and offerings, that delight and inspire audiences throughout the Middle East. We are committed to driving the economic growth of our country and region by delivering exceptional value to our stakeholders and supporting the development of local talent and industries.
Our Vision
Our vision is to be a trailblazer in the entertainment industry, pushing the boundaries of what is possible through cutting–edge technologies, innovative storytelling, and a deep commitment to social responsibility and good governance. We aim to transform the way people experience entertainment, creating immersive and unforgettable experiences that resonate with audiences of all ages and backgrounds.
Our Chairman
Eng. Seif El-Waziry began his professional career in sports marketing before becoming Chief Executive Officer of Sela, the company that previously held the commercial rights and sponsorship of Al Ahly SC.
He later became Chairman of Presentation Sports, where he played a pivotal role in developing Egypt’s sports rights and marketing industry. During his tenure, he successfully concluded numerous broadcasting and sponsorship agreements while overseeing the organization of major sporting events and media productions.
He also served as Chairman of Estadat National Sports Investment Company, which rapidly became one of Egypt’s leading sports investment entities, contributing to the development of significant sports and commercial projects.
In 2019, he took over the management of Pyramids FC, demonstrating his ability to handle complex administrative and sporting challenges.
Representing United Sports, he also supervised the organization of the IHF Men’s Youth World Championship hosted in Egypt, an event that earned broad recognition for its outstanding organization and operational excellence.
In May 2026, he joined the executive leadership of United Media Services as Vice Chairman and Managing Director. Two months later, in July 2026, he was appointed Chairman of the Board, assuming leadership of the largest media organization in Egypt and the Arab world, backed by his extensive experience in management, media, and sports investment.
Seif El-Waziry
Eng. Seif El-Waziry is widely recognized as one of Egypt’s leading executive figures in the media and sports sectors. He brings extensive experience in managing major projects, sports marketing and investment, as well as organizing large-scale international events.
In July 2026, he was appointed Chairman of the Board of the United Media Services (UMS), after serving as Vice Chairman and Managing Director. He now leads the largest media group in Egypt and the Arab region, comprising more than 40 companies operating across television, radio, digital media, drama production, and sports marketing.
Key Highlights
- Chairman of the Board, United Media Services (UMS).
- Former Vice Chairman and Managing Director of UMS.
- Extensive expertise in media, sports marketing, and sports investment.
- Former Chairman of Presentation Sports, one of the largest sports marketing companies in Egypt and the Middle East.
- Former Chairman of Estadat National Sports Investment Company, where he contributed to the implementation of major sports and investment projects.
- Managed the affairs of Pyramids FC in 2019.
- Oversaw the organization of the IHF Men’s Youth World Championship hosted by Egypt, delivering an event that received widespread international acclaim.
- Played a key role in securing major sponsorship agreements, including the Riyadh Season sponsorship of the Egyptian Super Cup.
Professional Career
Eng. Seif El-Waziry began his professional career in sports marketing before becoming Chief Executive Officer of Sela, the company that previously held the commercial rights and sponsorship of Al Ahly SC.
He later became Chairman of Presentation Sports, where he played a pivotal role in developing Egypt’s sports rights and marketing industry. During his tenure, he successfully concluded numerous broadcasting and sponsorship agreements while overseeing the organization of major sporting events and media productions.
He also served as Chairman of Estadat National Sports Investment Company, which rapidly became one of Egypt’s leading sports investment entities, contributing to the development of significant sports and commercial projects.
In 2019, he took over the management of Pyramids FC, demonstrating his ability to handle complex administrative and sporting challenges.
Representing United Sports, he also supervised the organization of the IHF Men’s Youth World Championship hosted in Egypt, an event that earned broad recognition for its outstanding organization and operational excellence.
In May 2026, he joined the executive leadership of United Media Services as Vice Chairman and Managing Director. Two months later, in July 2026, he was appointed Chairman of the Board, assuming leadership of the largest media organization in Egypt and the Arab world, backed by his extensive experience in management, media, and sports investment.