United Media Services was established in May 2016, it is one of the largest media entities in the entire Arab region. By owning more than 40 leading companies in various media fields such as visual, audio, print, electronic media, dramatic production, advertising, direct and indirect advertising services, it established itself as a prominent player. It also provides sports rights services and marketing. In addition, it advances meaningful media with an influential message that correspond with all societal preferences, which results to becoming the strongest integrated media system.
About UMS
More than 40 leading companies in various media fields
United Media Services
Our Mission
Our mission is to bring the rich cultural heritage of Egypt to life, through unmatched entertainment experiences and offerings, that delight and inspire audiences throughout the Middle East. We are committed to driving the economic growth of our country and region by delivering exceptional value to our stakeholders and supporting the development of local talent and industries.
Our Vision
Our vision is to be a trailblazer in the entertainment industry, pushing the boundaries of what is possible through cutting–edge technologies, innovative storytelling, and a deep commitment to social responsibility and good governance. We aim to transform the way people experience entertainment, creating immersive and unforgettable experiences that resonate with audiences of all ages and backgrounds.
Our Chairman
Tarek Nour
Egypt has always been at the heart of media, creativity, and storytelling.
This is a country with endless stories to tell, driven by exceptional talent and unmatched potential. The mission now is to channel that strength, to work with our partners, and to create opportunities that amplify
everything we do best.
This is about growth. It’s about nurturing an industry that has always been a cornerstone of Egypt’s identity, and ensuring it continues to evolve and thrive. We share to expand the market, encourage innovation, and play a balancing role ni shaping the larger media landscape.
Al-Mutahidah, stands as a respected leader ni this field, ful of talented and dedicated individuals. The strength of this organization-and the industry at large-lies in its people. we be relying on the hard work, vision, and expertise of those within Al-Mutahidah and across the media landscape.
This is not a one-person effort. This is a collaborative endeavor, driven by professionals and visionaries who share a commitment to growth, quality, and innovation. My role is simply to represent that collective spirit-to bring focus and energy to the extraordinary work being done.
The approach wil be deliberate. We’ll take the time to learn, to adapt, and to refine our vision. The goal is not quick wins, but sustainable progress that injects fresh energy and optimism into the industry god willing.
By building on our strengths and working together, we can create something remarkable-an industry that honors its legacy while looking ahead to new possibilities.